The series explores gender through the lens and metaphor of a table. The table is set in various languages, with each element on the table being colored according to the gender of the noun. As glass and cake are both masculine in French, for example, they are both colored blue.
So, does talking about inanimate objects as if they were masculine or feminine lead people to think of them as masculine or feminine? Preliminary evidence suggests it may.
In one early study, Russian speakers were asked to personify days of the week (reported in Jakobson 1966). They consistently personified the grammatically masculine days of the week (Monday, Tuesday and Thursday) as males, and the grammatically feminine days of the week (Wednesday, Friday, Saturday) as females, though they could not explicitly say why they did so” (Boroditsky, Schmidy and Phillips